About - Krista Anderson

In 2018, at the peak of professional success, I found myself face-to-face with the opposition many small business owners face – the fight against big corporations.

Watching my company succumb to near failure along with the mental and physical burnout, I began to realize that the American Dream is a mere illusion.

It wasn’t until a moment seated at a table in the South of France that I began to unveil the true meaning of life. A moment that began to revive life in me and would be the pivotal transformation I needed.

After discovering the secrets to a fulfilling life from the French culture, I was determined to change my out-of-balanced life.

Picking up the pieces, I rebuilt my company to continue my vision to make the world a healthier place to live and decided to escape the American Dream for a simple life in the countryside of Provence.

I am now on a quest to share with you the culture and secrets of how people in Provence live a happy, healthy life.

So that you too can be inspired to live your best life.

Krista Anderson is the founder and CEO of ESSTAR, an international organic food brokerage and distribution company with offices in the US and France. ESSTAR makes healthy snack foods accessible through their food stations in gas stations, hospitals, universities and retail stores.

Called to action by a long but victorious battle with stage 2 cancer in 2007, and stage 4 cancer in 2009 when she was given three months to live, Krista became passionate about healthy eating. Her mission is to make healthy foods convenient to the public, both to help fight disease and to encourage and maintain a healthy lifestyle.

Krista is the author of, “Claim Your Healing” and leads a community called, “International Entrepreneurs of Aix-en-Provence” as an effort to help entrepreneurs make the shift to a more balanced life while continuing to pursue their passions.